BRANDON 2.0
Igniting Purpose, Playing for Legacy
INVESTMENT DECK | DEC 2024
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Play this before you get started!
THE PURPOSE.
Develop creative and powerful simulations with real stakes to support Brandon 1.0 in transforming from being rich in assets…
to being wealthy in purpose inspiring a global movement of purpose-driven success for high achievers.
THE Problem
Brandon has built the dream life—family, business, fitness—but feels stuck, lacking the feverish drive and conviction that once defined him.
unreachable goal post
All the money, achievement, accomplishment in the world doesn't stop a high achiever from seeking...purpose. A drive greater than just winning, a clarity that let's him know they are on the right path, and willing to fight for what he believes in authentically.
high switching costs
Brandon 1.0 and other high achievers have built beautiful lives with high switching costs that can paralyze them from actually enacting change. The pull of their old life is rewarding in external ways requiring more momentum and intensity to actually enact change.
information isn’t enough
Brandon 1.0 doesn't just need good exercises, period check-ins and great reading materials. He needs a change of SPACE that will truly change his STATE with enough of a pattern break to cause him to see the possibility of new paths to chart a course for his power to find a new directional home.
the solution
Brandon 2.0: A high-stakes personal startup that reignites his purpose through a structured, gamified process led by a co-founder and a council of elite coaches.
Every part of his journey will serve as a live case study to providing purpose to other high performing leaders that need to create an intense but safe container that actually accounts for the holistic considerations of their lives.
THE PLAN
FOUR PHASES
PRE-SEASON
Japanese Tour and the Day in a Life Kickoff to better understand Brandon 1.0's skills and build the best training plan for Brandon 2.0
REGULAR SEASON
Discover Brandon’s potential core purpose(s) through monthly immersion experiences and weekly sprints that include real consequence, rewards, and daily accountability.
PLAYOFFS
Stress-test the North Star by beginning to put the simulation into action with real-world steps. Begin to integrate purpose into every aspect of life.
OPTIONAL:
CHAMPIONSHIP
The stakes become REALLY REAL as we turn your purpose into a full fledged integration which could include an operating business or launch plan to kick an aggressive change into full gear.
market potential:
priceless
Brandon 1.0 has built an empire enviable by the top 1% of the world...all without clear purpose and drive.
When he finds that purpose the possibilities are near endless!
TARGET AUDIENCE
ONE PERSON…
BRANDON
Brandon's purpose will ripple into his family, business, and broader community.
Sets a new standard for high-achievers who feel stuck in their success.
Total Addressable Market:
Visionary leaders seeking purpose-driven systems.
go to market
How are we planning to grow?
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Monthly Immersions
Each month custom 3- 5 day immersions will be created to aide in the advancement of Brandon's journey in the most controlled distraction free environment possible.
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WEEKLY HUDDLES
Each week Brandon will meet with his coach and periodically his council of coaches to touch base on goal tracking, what's working, what's not and adjust plans as needed. Development of something "at stake" weekly or monthly will keep consequences to maintain pressure.
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UNLIMITED MEETINGS/ACCOUNTABILITY
As often as needed him and his coach will meet with a "Whatever it Takes" mindset, spending as much time as they mutually agree is needed to accomplish moving Brandon the next phase.
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REVIEW THE TAPE
Each immersion will include taping and photography of approved elements so that coaches and Brandon may "review the tape" as well as create key memorabilia to document their journey for future internal or external use as they decide to promote their next journey. This will include key progress reviews with similar questions in each taping so that there is an easy way to document the progress.
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SCORECARD
Brandon 2.0 will have a Scorecard that tracks his season based on his goals, the success of the enterprise, and things he needs to embody more of, less of, start or stop.
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MONTHLY EXERCISE
Each month the council of coaches will provide Brandon with a set of real world exercises that test Brandon to integrate and reveal the things he needs to work into his life to truly try on his purpose and elements of his being he needs to embody.
landscape analysis
COMPETITION
Traditional coaching: Too soft.
Self-help apps: Too generic.
Therapy: Not forward-focused enough.
RISKS
Lack of follow-through on Brandon’s part.
Lack of continued commitment without external motivators
Ego resistance to transformational accountability.
information isn’t enough
Build-in real stakes and consequences.
Ensure buy-in from Brandon and his council of coaches.
Gamify progress to sustain engagement.
OUR TEAM
Marco Hansell
Co-Founder / Head Coach
Marco Hansell is committed to seeing the company grow to it's goal and will act as Brandon's right hand in his journey. His experience with having gone through this search will make him key to supporting Brandon in relateable issues as well as helping him navigate practical implications of changes that he has real world perspective on.
Our team of elite coaches and strategists are uniquely qualified to guide high achievers to their true purpose.
Anaya Joy
Assistant Coach
Anaya is one of the core supportive elements in Marco and was very instrumental in supporting him in his search for purpose. Anaya is an energetic master and will serve to counterbalance the intense masculine focus with a balanced approach that brings in a more holistic view of what Brandon is experiencing energetically. Her expertise in this team is invaluable.
council of coaches
Board Members
3-5 additional coaches with diverse perspectives will serve to support Marco and Anaya in having seperate meetings about Brandon as well as with Brandon to provide multiple perspectives and eliminate the "echo chamber" effect that comes from too few perspectives in building traditional business.
funding requirements
Brandon invests in himself by committing time, energy, and resources to create Brandon 2.0. We are seeking funding in to execute one of the following three plans:
CHAMPIONSHIP PACKAGE
Go all the way and leave nothing on the field.
7 MONTH JOURNEY
FULL journey:
Pre-Season, Season, and Playoffs
5-DAY Monthly Immersions (each month)
5 council members w/ weekly meetings
Unlimited meetings with Coach and Assistant Coach
Tracking:
Daily Accountability
Monthly Recaps
Scorecard
Whatever it takes: Access to any other tool we build that can support the journey
Documentation:
Video footage of all immersions as applicable/permitted
Video Recap Trailers
Photography at all immersions
$43k/mo for 7 months
or $225k Paid in Full
Additional payment plans available
PLAYOFF PACKAGE
Commit to finding purpose with a focused team.
7 MONTH JOURNEY
FULL journey:
Pre-Season, Season, and Playoffs
3-DAY Monthly Immersions (each month)
3 council members w/ weekly meetings
Unlimited meetings with Coach and Assistant Coach
Tracking:
Daily Accountability
Monthly Recaps
Scorecard
Whatever it takes: Access to any other tool we build that can support the journey
Documentation:
Video footage of all immersions as applicable/permitted
Video Recap Trailers
Photography at all immersions
$27k/mo for 7 months
or $141k Paid in Full
Additional payment plans available
SEASON PACKAGE
Lay the foundation and find your North Star.
4 MONTH JOURNEY
Journey:
Pre-Season and Season
3-DAY Monthly Immersions (each month)
3 council members w/ weekly meetings
Unlimited meetings with Coach and Assistant Coach
Tracking:
Daily Accountability
Monthly Recaps
Scorecard
Whatever it takes: Access to any other tool we build that can support the journey
Documentation:
Video footage of all immersions as applicable/permitted
Video Recap Trailers
Photography at all immersions
$23k/mo for 4 months
or $69k Paid in Full
Additional payment plans available
Note: Immersions do not include any expenses necessary but include all the time of the Main Coach and Assistant coach as needed. All expenses approved prior to experience and paid in advance of immersions.
investor benefits
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Into the most dangerous, purposeful version of Brandon.
A legacy project that transforms not just Brandon but everyone he touches.
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Retain full ownership in your own transformation process
Replicate this process for yourself as needed with tape to review to remind you whenever you are drifiting
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As Brandon 2.0 reaches the championship phase there will be additional opportunities for partnership including the formation of a real joint venture to potentially capitalize on
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Pre-Season: Foundation
Building (Dec - Jan)
Prepare exercises for Japan trip, assessments and have Day in the Life Experiences that involve shadowing Brandon in his daily life as much as he is willing to have us participate in. Appropriate council members will also be chosen.
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Season
Jan - March/April
Discovery period to identify Brandon 2.0's purpose, test it and build up his intuitive muscle to identify purpose driven initiatives that will actually be sticky.
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Playoffs
March/April - June/July
Begin soft integrations of Brandon 2.0 including first steps of real changes to begin soft launching Brandon 2.0. This includes remodeling Brandon 2.0 in whatever methods deemed necessary from clothes, identity stories, image, voice and other identifiable markers.
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Championship
July/August - Until ∞
Optionally discuss how Brandon 2.0 can support in implementing final plans involving business support, personal support and relationship support necessary to create 360 integration into Brandon's life and implement actual changes.
roadmap plan
Are you ready to stop searching and start building?
To step into the intensity you've been avoiding?
This is the journey Brandon.
This is where you go from successful to unstoppable. The only question: is Brandon 2.0 worth what it takes to create him?
If so...let the games begin!